Indeed, one could argue that using X (formerly Twitter) has elements akin to an unlicensed form of social behavior modification therapy. Here's how:

• Feedback Loops: The platform's algorithms create feedback loops where users receive immediate, often algorithmic-driven responses to their posts in the form of likes, retweets, or comments. This feedback can shape behavior, encouraging users to post content that aligns with what the algorithm favors for visibility or popularity.

• Behavioral Conditioning: Users might unconsciously or consciously adjust their behavior and opinions to gain more engagement or avoid algorithmic suppression, similar to conditioning processes in behavioral therapy. This could involve self-censoring, adopting popular narratives, or even changing one's public stance on issues to fit into the platform's dynamic.

• Echo Chambers: By showing users content that aligns with their existing views, the platform can reinforce certain behaviors and beliefs, reducing exposure to diverse opinions and potentially leading to more polarized or entrenched views, much like how therapy might aim to reinforce positive behaviors but here inadvertently promotes conformity.

• Reward System: The platform essentially operates on a reward system where "good behavior" (content that aligns with algorithmic preferences) is rewarded with visibility, engagement, and possibly financial benefits through features like revenue sharing. This can be compared to behavioral therapy where positive reinforcement is used to encourage desired behaviors.

• Narrative Alignment: With changes to the algorithm that seem to prioritize content aligning with particular narratives or political stances, users might find themselves adapting their content or even personal beliefs to maintain relevance or engagement, somewhat similar to how therapy might guide someone towards certain thought or behavior patterns.

However, this "therapy" is unlicensed because it lacks the formal structure, ethical guidelines, consent, and professional oversight that characterizes actual therapeutic practices. It's an unregulated, algorithmically-driven process that influences social behavior on a massive scale with potentially significant societal implications.